Featured Image-Legacy Insurance Logo Design Branding


Legacy Senior Insurance

Jerry Forst came to me needing help with his new insurance business. Jerry is a visionary entrepreneur who has a passion for serving others. He invested in the Hero Brand Package and we started the branding process from scratch.

He was clear on who his ideal client was and what he was helping them with.

But he needed a name.

I came up with the name Legacy Senior Insurance as we sat and brainstormed over coffee. It spoke to the desire for seniors to take care of themselves and when the time came, take care of those they left behind.

The logo I created reflected that simple desire to “pass the torch” in a clean and easy to read way.

The responsive website made it easy to get to know Jerry and the way he served his customers. The navigation and information were easy to find without a lot of menus and drilling down through pages.

Client-Jerry Forst

“Paul was great to work with on the branding and design of my Insurance Agency’s website and social media presence. He had creative ideas that fit perfectly in what I was wanting to accomplish. Paul was great with communicating when I had changes or ideas to run by him. Our project was finished sooner than we anticipated, which let us know the commitment he had to making sure we were happy. 

Paul helped in every design aspect from creating the logo, website content design and social media graphics. Through all of this he has coached us with growing our business and implementing a long term plan for the expansion across North America.”


Jerry Forst

Owner – Legacy Senior Insurance