You are branding right now, every day and every second. You’re making an impression in people’s minds with every touchpoint, visual and message. Is it the right impression? Is it intentional?
Are you wanting to be seen as the authority and influencer in your niche? You need a proper strategy to get you there. Look at the brands you respect and admire, they got there intentionally. The right plan informed by clarity will give you the roadmap to quickly establish you and make the right impression. An effective brand strategy can involve an easy to follow action plan, coaching or even team workshops. The solutions are not cookie-cutter, because you’re not.
We do judge books by their covers, we’re wired that way. The best brands understand that about their visuals and play to win. You can’t share your message until you have your ideal client’s attention.
If you want the interest of your niche, you need to create branding that is attractive and of specific interest to them. You can’t match your competitors, you need to stand out and even surpass them. A strong visual brand does that. It’s built on who you are and how you want to be perceived. It’s your brand’s promise visualized. Brand Identity is comprised primarily of two key components: a Visual Identity (logo, color palette, typography style, photography style, graphic elements) and a Verbal Identity (style, tone, manner, voice).
The final phase is about delivery, and how your brand will show up in the world. The right strategy doesn’t come out of a box, it goes back to the discoveries made in the strategy phase.
With a solid Brand Identity that is informed by a clear Brand Strategy the next phase is to express your brand through marketing to influence the right people, generate more leads, monetize your services and products, and position your brand as the go-to in your industry. This could be by going all in on one platform or strategically creating a presence across multiple locations. Brand Delivery can include things like websites, products, advertising, sales funnels, events, social media, video.